Case Studies

CFM has worked with thousands of health clubs around the globe. Over 30 different methods of marketing are deployed during each campaign. 

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Download our free case study to find out the most successful marketing methods which drove 200+ new members during a 6 week campaign. 

Having been in the industry for so long, we know how important it is to build a relationship with a company you can trust. Below we have compiled a list of what some of our clients have to say.


Champneys Health Spa

312 members / £360,915 membership revenue

"The organisation and professionalism of the CFM staff are excellent and the support has far exceeded expectations. Time is taken to understand the brand and even provide sales training to help maintain sales after they left. Highly recommended."


Ardoe House Hotel & Spa

329 members / £476,604 membership revenue

"They came well recommended by our partners for our leisure facilities (3D Leisure) and we saw CFM as a valuable way to increase membership. CFM have delivered a highly successful marketing and membership campaign."


Crowne Plaza Gerrards Cross

199 members / £413,303 membership revenue

"The promotion was completed over a 6 week period and CFM produced us 200 new members with over £400,000 in gross revenues and with a great hotel profit split. I would have no hesitation in recommending CFM due to their professionalism and realistic projections which they achieved, I will certainly use their services again in the future"


Holiday Inn Scotch Corner

371 members / £256,440 membership revenue

"Before CFM arrived we were really lacking in exposure and needed a substantial marketing campaign to kick start this. CFM provided this ensuring all surrounding areas were covered and revisited for maximum exposure. This helped to bring in 370 new members generating over £250,000."


YMCA North Thameside

262 members / £115,065 membership revenue

"CFM gained our respect easily because they were so transparent about what they do, how they do it and what happens if it doesn’t work. CFMs marketing methods work, its as simple as that."


Astley Sports Village

255 members / £114,922 membership revenue

"I would highly recommend CFM to any fitness facility as not only does the business generate significant return on investment but also creates a very significant business awareness in the local community"


Cottingham Parks Golf & Leisure

254 members / £275,648 membership revenue

"What I love most about CFM is the way they integrate with our own team, they really work seamlessly together which creates a great environment in the club"


Venue 360, London Luton

252 members / £204,986 membership revenue

"Venue 360 has always had a healthy gym membership, but in recent years with increased competition & more gyms in the area has meant our membership has dropped slightly. After the campaign, our membership has risen from 1,100 to 1,340, the highest it’s been in about ten years." Jason Goodhall, Head of Leisure & Operations


The Gables Guest House & Leisure Centre, Newbridge, Ireland

406 members / €445,348 membership revenue

"This is our 3rd campaign now & we’re projecting a lot more members than we have done in the first 2 which is great!” Keith, Gables Leisure.


Llety Cynin Leisure, Carmarthenshire

272 members / £233,218 membership revenue

"There’s no actual risk to it. We wouldn’t have been able to afford to put that sort of money into a promotion. Give it a go, try it!” Elizabeth, club owner.